Tag Archives: communities

4 ways to attract more buyers

Some buyers are looking for a home that’s located in a specific neighborhood. Others have more flexibility regarding where they live. But most buyers share one thing in common: They want a home that’s in move-in condition.

Start working on attracting buyers to your home by putting the property in good condition before it goes on the market. In most cases, it’s not a good idea to show your home to a prospective buyer before it’s ready to be shown. Photos should also wait until your home presents itself well.

homes for salePay attention to “curb appeal”; first impressions are lasting. Some buyers drive by without taking a look inside if they don’t like the way a house looks from the street. The yard should be clean and tidy. Replace the front lawn if it’s dead; the same goes for plants that have seen better days. Flowering plants make your home look festive and inviting.

Peeling paint should be touched up, if possible. If an entire exterior paint job is called for, consider changing the color scheme to enhance the appeal. One seller repainted the exterior of his home before selling without consulting his agent or a colorist. He repainted using the existing color scheme, which was out of date. The house didn’t sell quickly. When it did, the first thing the buyers wanted to do was change the color of the exterior.

Repair deferred maintenance, particularly if it’s visible from the street. You want to convey the impression that your home has been well maintained. If you can’t afford to repair and paint the white picket fence in front of your house, it would be better to remove it than leave it.

Houses that don’t have much architectural appeal can often be improved by the addition of shutters. Houses that don’t show much from the street can be enhanced with an architecturally intriguing gate or entryway. You want to peak buyers’ interest in seeing what they can’t see from the street.

HOUSE HUNTING TIP: List with an agent who can provide wide exposure for your home, including extensive Internet advertising. The vast majority of homebuyers search for homes online. Buyers discount Internet listings that do not have photos, and they gravitate toward those with many photos and quality photos. Make sure that the agent you list with will not put your home on the multiple listing service or Internet without plenty of quality, representative photos — 15 or more is good.

The importance of Internet advertising should not be underestimated. The Internet is global and available 24/7. Buyers often find the listing they want to buy on the Internet before their agent has seen it. After surfing the Internet, some buyers decide to buy outside the area they were focusing on if they see something elsewhere that appeals to them.

Local marketing may work in some cases, but you wouldn’t want to cut yourself short. Broad exposure of your listing to the market is an integral part of selling.

Although the buyer for your home could come from anywhere, you do want it to be exposed to the local agents. Your agent should hold the listing open for real estate agents as soon as it’s ready to be shown. Repeat broker open houses may be necessary to make sure a representative number of agents see the listing.

Public open houses are good exposure. Some buyers still find the home they buy at an open house. However, they don’t pay off like they did during the bubble market. Encourage private showings, which require that you make it easy for agents to show your home to their buyers.

THE CLOSING: The best way to attract buyers to your listing is to price it right for the market. Otherwise, all of your efforts will be for naught.

Dian Hymer, a real estate broker with more than 30 years’ experience, is a nationally syndicated real estate columnist and author of “House Hunting: The Take-Along Workbook for Home Buyers” and “Starting Out, The Complete Home Buyer’s Guide.” View the article here.

If you want to sell, I’m the Realtor for you! Give me a call at (619)337-3262!

Five bright spots in the real estate recession

The real estate market meltdown was much more severe and has lasted much longer than even the most bearish housing market observer would ever have predicted. Rather than values taking a dip, they’ve taken a double dip in many places; and the housing sector drama has infected the job market and the entire world’s economy.

Yet, there are some very shiny silver linings to this whole mess — a handful of ways in which our mindsets, habits, behaviors and approaches to money, mortgage and even life decision-making — have been changed by this real estate market debacle. As I see it, here are the five best things about this housing recession:

1. People now buy for the long term

Even Jeff Lewis, that reality TV house flipper extraordinaire, has declared that he’s tapped out of the flipping business for the foreseeable future, trading in his real estate wheeling and dealing for the design business.

Recently, he mentioned having lost six homes in the real estate market crash.

While Lewis flipped homes as his business, just five years ago, many Americans — homeowners and investors alike — took a short-term view on their homes, buying them with the idea that they could count on refinancing, pulling cash out or even reselling them anytime they wanted, at a profit.
Reality check — those days are gone. Now, buyers know they’d better be prepared to stay put for somewhere between seven and 10 years (shorter in strong local markets, longer in foreclosure hot spots) before they buy if they want to break even. And this is causing them to take mortgages they can afford over time, and make smarter, longer-term choices about the homes they buy.

2. Dysfunctional properties are being weeded out and creatively reused

real estate market recessionMunicipalities like Detroit and Cleveland are demolishing blighted and decrepit properties in dead neighborhoods en masse, intentionally shrinking their cities to match their shrinking populations. These efforts are also eliminating breeding grounds for crime, and focusing resources on the neighborhoods that have a better chance of surviving and thriving in the long term.

In the so-called “slumburbias” of central California, Nevada and Arizona, McMansions are being repurposed into affordable housing for groups of seniors, artist communities and group homes.

3. American housing stock is getting an energy-efficient upgrade

The news would have you believe that every American has lost his or her home, walked away from it, or is now renting by choice. In fact, the vast majority of homeowners have simply decided to stay put.

Instead of selling and moving on up, homeowners are improving the homes they now plan to stay in for a long(er) haul. And this generation of remodeling is focused less on granite and stainless steel, and more on lowering the costs of “operating” the home and taking advantage of tax credits for installing energy-efficient doors, windows, water heaters and more. And while the first-time homebuyer tax credit is a thing of the past, the homeowner tax credits for energy-optimizing upgrades are in effect until the end of this year.

4. People are making more responsible mortgage decisions, and building financial good habits in the process

Buyers are buying far below the maximum purchase prices for which they are approved. They are reading their loan disclosures and documents before they sign them. And, thanks to the stingy mortgage market, they are spending months, even years, in the planning and preparation phases before they buy: paying down their debt; saving up for a down payment (and a cash cushion, so that a job loss wouldn’t be disastrous); being responsible and sparing in their use of credit to optimize their FICO scores; and creating strong financial habits in one fell swoop.

5. Our feelings about debt and equity have been reformed

Americans no longer use their homes like ATMs, to pull out cash, pay off their credit cards and then start the whole overspending cycle over again. Many can’t, because their homes are upside down and cannot be refinanced in any event — much less to pull cash out.

Others have been reality-checked by the recession, and are dealing with their non-mortgage debt the old fashioned way: by ceasing the pattern of spending more than they make, and applying the self-discipline it takes to pay their bills off.

Home equity, in general, is no longer viewed as an inexhaustible source of cash. Rather, we see it as a fluctuating asset to be protected and increased — not so much through the vagaries of the market, but through the hard work of paying the principal balance down. Many of those refinancing into today’s lower rates aren’t doing it to pull cash out, as was the norm at the top of the market; instead, they are refinancing into 15-year loans to pay their homes off sooner than planned, or reducing their required payment so their extra savings can be applied to principal.

Of course, it remains to be seen how lasting these changes will be if and when home prices go up and mortgage guidelines loosen up. But since neither of these things look likely to happen in the short term, hopefully there’s a chance that these behavior shifts will become part of a permanent mindset reset for American housing consumers.

Tara-Nicholle Nelson is an author and the Consumer Ambassador and Educator for real estate listings search site Trulia.com. ClientDirect.net.