Tag Archives: confidence

American are becoming more optimistic about homeownership

New Prudential Real Estate Poll: Americans Increasingly Optimistic About Homeownership

Prudential Real Estate, a Brookfield Residential Property Services company…released a new national survey showing that Americans are significantly more optimistic about homeownership than they were a year ago. According to the second-annual Prudential Real Estate Outlook Survey, a full 60 percent of Americans have favorable views toward the real estate market. That’s up 8 points since last year.Prudential

The survey shows that signs of increasing optimism are widespread:

  • With interest rates at historically low levels, 96 percent agree or somewhat agree that now is a good time to buy.
  • A full 70 perce3nt of respondents have some degree of confidence that property values will improve over the next two years; with an 8 point increase in those very confident or confident compared to last year.
  • 63 percent believe that real estate is a good investment despite the recent market volatility; that’s up 11 points from last year.

The survey confirms that despite the recession, homeownership remains a central part of the American Dream. Eight in 10 respondents said homeownership is very important to them; only 15 percent said the economic downturn made homeownership less important….

Read the rest of this article here: “New Prudential Real Estate Poll: Americans Increasingly Optimistic About Homeownership.”

9 Reasons to be Optimistic About Housing

housing marketThere’s a lot of negative information and news about the real estate market, but not to worry–there is a brighter side to housing! In fact, there are nine reasons to be optimistic!

There’s been a lot of positive signs for a housing (and broader economic recovery) coming out lately. Here are nine reasons we might be looking at a better 2012 than 2011 in the residential construction market:

  1. Unemployment dropped to its lowest point since 20092. Pending home sales up 10.3 percent in October
  2. Pending sales up 10.2 percent in October
  3. Housing affordability at record levels
  4. Consumer confidence up heading into year-end
  5. Existing home sales make surprising October jump
  6. Residential construction spending up 3.4 percent
  7. Construction industry adds most jobs since 2006
  8. Builder confidence at 18-month high
  9. Single-family starts increased in October

Read the article in full at HousingZone.com: “9 Reasons to be Optimistic About Housing“.