Tag Archives: selling your home

Exposure is the Name of the Game

Exposure is the key to selling your home fast and getting top dollar.

selling your home

With good exposure your home will be viewed by more people, thereby increasing the chances of an offer on your home. If you are looking to sell your home quickly then it is definitely in your interest to contact a REALTOR®, as it is unlikely that you will be able to generate as much exposure as an experienced professional.

Why is it that a REALTOR® is able to generate so much more exposure than the average homeowner? Part of the explanation can be found in the fact that most REALTORS® have marketing plans that consist of print ads, an online presence, and a network of clients interested in real estate. A second reason is that for many REALTORS® this is a full time job and they are willing to put all their experience and time to the sale of your home. The final reason is that the REALTOR® has access to the Multiple Listing Service (MLS) and through this is able to network with every agent in your market area. As soon as you list your home with a REALTOR® this information is disseminated to all agents in the market, who are then able to match it to buyers that they are working with; maximizing your exposure and minimizing the time it takes to sell your home.

Focus on These Home Improvements

Home improvements that pay off:

  • Entry door replacement
  • Wood or composite deck addition
  • Garage door replacement
  • Attic bedroom
  • Sunroom addition
  • Bathroom addition or remodel
  • Vinyl or wood window replacements
  • Two-story addition

HomeImprovementsThatPayOffThis infographic is from the CALIFORNIA ASSOCIATION OF REALTORS at CAR.org.

Fielding a Lowball Purchase Offer on Your Home

Consider before you ignore or outright refuse a very low purchase offer for your home. A counteroffer and negotiation could turn that low purchase offer into a sale.

refinancing your homeYou just received a purchase offer from someone who wants to buy your home. You’re excited and relieved, until you realize the purchase offer is much lower than your asking price. How should you respond? Set aside your emotions, focus on the facts, and prepare a counteroffer that keeps the buyers involved in the deal. Continue reading

6 Tips for Choosing the Best Offer for Your Home

Have a plan for reviewing purchase offers so you don’t let the best slip through your fingers.

All-cash offers in today's real estate market

You’ve worked hard to get your home ready for sale and to price it properly. With any luck, offers will come quickly. You’ll need to review each carefully to determine its strengths and drawbacks and pick one to accept. Here’s a plan for evaluating offers.

1. Understand the process.
All offers are negotiable, as your agent will tell you. When you receive an offer, you can accept it, reject it, or respond by asking that terms be modified, which is called making a counteroffer. Continue reading

What Determines Market Value?

When selling your home, what price should you list it for?

upside-downAs your local San Diego county real estate agent, I help home sellers figure out what to price their homes for on an everyday basis. And while every home and every area and every real estate market has something unique about it that, that will influence my recommendation of what to price your home at when selling, there are a few basic things that determines a property’s value: Continue reading

Selling or Buying a Home During the Holidays

The yearly hustle and bustle for the holidays is upon us: planning Thanksgiving, Christmas and New Year’s parties and family gatherings while working at your job can be stressful. However, if you’re looking for a property to buy, or selling a property, it can actually be the best time of the year right now! You say, this guy is crazy, and he is going to have to recommend a good doctor to help me cope with all of this!

Well, wait a minute. An experienced Real Estate Agent is all you need! :)

selling your home during the holidaysThis time of year, selling your home is the best time to do so, because most people are putting their home-selling plans on hold because of the holidays and wanting to not have to keep a house clean or deal with people coming over nonstop. A house decorated for the holidays will bring even more value because it will look so warm and festive. That being said, with money being the driving factor to ALL sales, wouldn’t it make sense to sell then? If you’re not a good decorator for Christmas, your favorite Real Estate Agent  :) can help get that done.

Buying a home this time of year can also be extremely rewarding because of most buyers saying they will wait ’til after the first of the year to start up again because of low inventory and being too busy with holiday stuff as mentioned before. Wow, imagine walking in a home and no one is looking at it because they are all too busy–and then nailing a good price! VERY POSSIBLE, people!!

Now you ALL have no excuses and I look forward to hearing from you!

I’m available by phone at (619) 890-3648, or you can fill out the form below to email me.

Home seller pitfalls to avoid

Six years after the market peaked in 2006 and prices started to decline, many sellers are still in denial about the current market value of their homes. It’s difficult for most sellers to accept the reality of today’s home-sale market, whether they bought at or near the peak and will lose money selling today, or bought decades ago but are still stuck at 2006 prices.

One homeowner recently remarked that she was aware that home prices had dropped quite a bit over the last five years. But she felt that her home hadn’t lost any value.

It’s hard for homeowners to divorce themselves emotionally from a home they’ve enjoyed. But this is what sellers need to do so that they can make rational decisions about a list price that will actually result in a sale.

This decision should be based on listings that have sold in your area that could be considered somewhat comparable to your home. Some sellers go to open houses to evaluate the competition. If you’re still emotionally wrapped up in your home, the exercise can be futile. You return home feeling that the other homes aren’t as good as yours.

home sellersPut yourself in the buyers’ shoes. This is easier for sellers who are also buying in this market. They know what it’s like to want to make sure they’re getting a good deal. Your house needs to be listed at a price that is enticing to buyers because it represents a good value. In most areas, buyers are buying in a market knowing that prices may continue to decline before the market fully recovers.

HOUSE HUNTING TIP: Be wary of real estate agents who tell you that your home will sell for a higher-than-supportable price just to get the listing. Then they work on you over time until you reduce the price to market value. Agents refer to this as buying a listing.

It’s hard to resist the temptation of trying for a higher price than the comparable sales indicate. However, you won’t be happy if your home is on the market for months with no activity, and each time you drop the price it feels like too little too late. You can end up selling for less later if home prices in your area are still declining.

Refinance appraisals are notoriously inaccurate in terms of market value — either too high or too low. An appraiser is attempting to gauge what price a buyer would pay when there isn’t a ratified contract that states what a buyer will pay. A high refinance appraisal can leave the seller with a false expectation.

Listing your home based on what you want or need to net from the sale won’t motivate buyers to pay more. Buyers pay market value. They’re won’t overpay in today’s market.

Find out what buyers are looking for in your area and see how your home matches up to their expectations. Generally, today’s buyers are looking for a home that is well-located, in good condition and is priced right for the market.

If your home needs a lot of work compared with the competition, you’ll either need to have work done before selling, or discount your price accordingly.

Walkable neighborhoods are highly desirable in some areas. If your home doesn’t offer this amenity, you may have to make a price accommodation.

THE CLOSING: For best results, be realistic about the current market value of your home and what preparation it needs in order to sell successfully in today’s market.

Dian Hymer is a real estate broker with more than 30 years’ experience and a nationally syndicated real estate columnist.