Agency wants agents’ info to be listed prominently on popular search sites
Article by U~T San Diego here: “San Diego MLS fights for Zillow, Trulia exposure“. This story was updated Wednesday Feb. 8 with additional comments from a real estate syndicator and housing search sites.
A debate over listing data continues between real estate brokers and websites like Zillow and Trulia as the San Diego region’s Multiple Listing Service seeks to control content to outside parties.
Sandicor, the county’s MLS, has added a text field to its listings that allows members to enter contact information, including names, email addresses and brokerage websites. The information, along with the usual listing data, would be disseminated by syndication websites such as ListHub and Point2, which are sources of information for popular real estate sites.
The main idea is that the contact information in the extra field would be displayed prominently for home hunters to see, nixing any confusion over the listing agent and an agent who is advertising on Trulia or Zillow.
The change, in the works since October, follows last week’s heated discussion after a San Diego brokerage cut ties with those two real estate behemoths.
“I think it will be clear to consumers if they want to contact the listing agent, they can,” Sandicor CEO Ray Ewing said. “If not, they can contact others who have ads around (the listings.) We give them the choice.”
Real estate brokers, who can opt-out of filling out the new field, also will benefit because the extra information will help drive traffic back to their websites, Ewing added.
It is believed Sandicor is the first MLS to make such a system change, Ewing said…
Want to read more about Sandicor’s latest change? Visit MLS Fights Back for Its Brokers, a blog from a real estate IT consulting firm.
Read more from this article by U~T San Diego here: “San Diego MLS fights for Zillow, Trulia exposure“.
What do you think about this issue? Obviously, this move to my local MLS, Sandicor, affects me–in that my listings have less visibility online. But it does affect me on the flip side, with Zillow and Trulia not allowing my contact information to show up on my own listings.